Lifestyle venture studio

A small studio for software built to last.

We build and operate a handful of products — bootstrapped, profitable, and looked after by the same small team.

Portfolio · 01 — 11

What we build

Every product is live, profitable, and operated by the same small team. No outside capital, no roadmap theatre.

SortPay: AI-powered invoice data extraction and vendor payments. Upload invoices in any format, get structured data in seconds.
SalesBar: Track Shopify revenue and orders from your Mac menu bar. Real-time updates and daily metrics without opening a browser.
Hidden Gems: Pre- and post-purchase surveys for Shopify stores. Capture customer insights at the moments that matter.
Harry: Campaign management for media teams. Automates the busywork of building and launching campaigns at scale.
Billstash: Finds and organises invoice PDFs scattered across your Gmail inbox. Connects securely via Google, exports to Drive.
Scribe: AI blog writer that learns from your publishing history. Each article trains the model on what works.
Capsense: ESOP management built for South African startups. Compliant share option plans with CIPC-ready documents and vesting automation.
LeadToSheet: Captures form submissions from any website and syncs them to Google Sheets in real time. One snippet, no field mapping.
Baba Bloom: South Africa's curated baby registry. Build one wishlist across trusted local retailers and share it with family.
Sonny: Unified support inbox for live chat and email across multiple sites. Unlimited agents on a single flat-rate plan.
Otter A/B: Lightweight A/B testing for websites. A 9KB SDK that loads in under 50ms with a built-in significance engine.

Get in touch

We occasionally take on partnerships, acquisitions, and the rare bespoke build. If you have something to discuss, we'd like to hear from you.